Weekly Website Review: Wheal Sara Flowers

This week's Weekly Website Review looks at Wheal Sara Flowers, an established independent florist based in Camborne, Cornwall.

Established in 2003, Wheal Sara Flowers has built an impressive reputation over more than two decades. Their online presence shows exactly what the business is capable of, with beautiful floral arrangements, wedding work and an extensive collection of professional imagery.

Their social media presence is particularly strong. They have around 4,000 followers on Facebook, almost 2,000 followers on Instagram, hundreds of posts showcasing their work, and their Facebook page shows 100% recommended from more than 200 reviews.

Their Google presence is similarly positive, with a 4.6-star rating from around 40 reviews.

A Great Business Without a Working Website

The issue here is very simple: the website currently doesn't work.

Following the website link currently takes potential customers to a Squarespace page displaying "Website Expired" rather than to Wheal Sara Flowers' website.

The "Website Expired" message visitors see when clicking through to Wheal Sara Flowers' website.

This is actually a surprisingly common problem for established independent businesses.

We obviously don't know why Wheal Sara Flowers' website has expired or the circumstances behind it, and there can be numerous reasons why a business website becomes unavailable.

From a potential customer's perspective, however, the result is the same.

Someone can discover beautiful wedding flowers on Instagram, see years of work and excellent customer feedback, click the website expecting to learn more, and instead reach an expired website notice.

So Much to Showcase

This is a business where there is already so much to work with.

Wheal Sara Flowers has more than 20 years of history, fantastic reviews, thousands of social media followers and, most importantly, an enormous collection of beautiful photographs demonstrating the quality of their work.

For a florist, particularly one working with weddings across Cornwall, that visual content is incredibly valuable.

A modern website could bring all of this together in one place, showcasing previous weddings and arrangements, explaining their services, introducing the business and making it incredibly simple for somebody to enquire.

It wouldn't need to be complicated.

For relatively little cost, Wiles Media could create a modern, mobile-friendly website that uses the fantastic content Wheal Sara Flowers already has and gives potential customers somewhere that properly reflects the quality of the business.

The Wiles Media View

Wheal Sara Flowers is a perfect example of why a business doesn't need to have a bad online presence to benefit from a new website.

Their social media is active, visual and full of brilliant work. They've built a strong reputation over more than two decades and have an established audience already following what they do.

The missing piece is simply a working website capable of bringing it all together.

With the content and reputation Wheal Sara Flowers already has, there's an opportunity to create something really beautiful that allows their work to shine.

Discover Wheal Sara Flowers

Wheal Sara Flowers is an established, independent florist based in Camborne, Cornwall, creating beautiful floral arrangements and wedding flowers.

Their website is currently unavailable, but you can discover their work, follow the business and get in touch through their active social media pages.

Facebook: Wheal Sara Flowers on Facebook

Instagram: Wheal Sara Flowers on Instagram