Weekly Website Review: Upkeep Garden & Property Management

This week's Weekly Website Review looks at Upkeep Garden & Property Management, a Cornwall-based business specialising in premium garden care and garden transformations.

Upkeep has more than 20 years of experience and works with an impressively broad range of clients, from private homeowners and estate owners through to property developers, management companies, letting agents, housing associations and parish councils.

It's clear from looking through their work that this is a business focused on delivering a high standard. Their services range from garden transformations and clearances to planting, lawn care, pruning and ongoing maintenance programmes.

Their excellent customer feedback reinforces that. Upkeep has received consistently positive feedback for its professionalism, reliability, knowledge and quality of work.

The Current Website

There is actually a lot of good content on the Upkeep website.

The photography does a particularly good job of demonstrating the standard of their work, while the website explains their experience, services and the types of clients they work with in plenty of detail.

For us, the biggest opportunity is making all of that information easier for a potential customer to navigate.

At present, there isn't a clear traditional navigation bar across the website. Opening the menu in the top-right currently presents an Instagram link rather than clear options to navigate to services, areas covered, previous work or contact information.

This means someone wanting to contact Upkeep or find specific information can find themselves scrolling through a considerable amount of content before reaching what they need.

Making the Website Easier to Use

For a business offering such a high-quality service, we think the online experience could better reflect the standard of the work itself.

A simple navigation bar containing options such as Home, Services, Areas Covered, Gallery and Contact would immediately make the website easier to explore.

We'd also make contacting the business consistently accessible. A prominent GET A QUOTE or CONTACT US button at the top of the website would mean somebody impressed by the work could enquire without having to search through the page.

Upkeep already provides several contact options, including text, voicemail and email, so it's really a case of making those options more prominent to the visitor.

Design & Consistency

Another area we'd look at is the overall consistency of the design.

There are numerous text styles, colours and different sizing choices throughout the page. None of these individually prevents someone from using the website, but together they can make the experience feel busier than it needs to.

A more consistent approach to fonts, sizing, spacing and colours would give the site a cleaner and more modern appearance while allowing the excellent photography and completed work to take centre stage.

What Would Wiles Media Change?

We wouldn't overcomplicate it.

The quality of Upkeep's work should be the focus of the website. We'd introduce clear navigation, make enquiries accessible from anywhere on the site and simplify the overall visual design.

The content, experience and photography are already there. The opportunity is to package them within a cleaner and more user-friendly website that reflects the premium service Upkeep provides.

The Wiles Media View

With more than two decades of experience, an extensive range of services and a client base spanning private homes through to commercial and public organisations, there is a lot on Upkeep Garden & Property Management's website to showcase.

A clearer structure and more modern, consistent design could make it significantly easier for potential customers to discover those strengths and, importantly, get in contact.

Discover Upkeep Garden & Property Management

Upkeep Garden & Property Management provides premium garden care across Cornwall, including Rock & Polzeath, St Mawes & the Roseland, Newquay, St Austell, Charlestown and Carlyon Bay.

With more than 20 years of experience, they offer everything from garden transformations and clearances to planting, pruning, lawn care and ongoing garden maintenance.

Explore their work, services and contact details directly through their website.

Visit Upkeep Garden & Property Management