Weekly Website Review: TK Roofing & Property Services, Cornwall

This week we're taking a look at TK Roofing & Property Services, a Cornwall-based roofing business run by Tom Knight.

This is a great example of a business where the more you look into it, the more impressive it becomes.

Tom is Cornwall born and raised, professionally trained, award-winning and has built up years of experience covering everything from roof repairs and complete re-roofs to slate, tile and lead work.

The business clearly has a great reputation and plenty of experience behind it.

The website? We think there's a huge opportunity to make it reflect that.

What They're Doing Well

There's actually a lot we like here.

The website makes it immediately clear that TK Roofing provides roofing and property services throughout Cornwall, with an emergency contact number displayed prominently.

Dig a little deeper and there's a brilliant story behind the business.

Tom started his roofing career in 2015 before completing professional training and qualifications. He went on to win the South West Skill Build competition, compete nationally and later receive a Highly Commended award in the Redland Apprentice of the Year competition.

He's even been featured in several industry publications.

Then there are the customer reviews.

There are loads of them.

Customers repeatedly talk about the quality of the workmanship, reliability, communication, fair pricing and professionalism.

For a local trades business, that's gold.

Where We Think It Could Be Better

The biggest issue is simple:

The website doesn't reflect the quality of the business behind it.

It was originally created in 2018 and, although it has been updated since, visually it now feels dated compared with modern websites.

The homepage is extremely simple and doesn't immediately showcase Tom's qualifications, awards, customer feedback or the impressive amount of work he's completed.

The services are there.

The reviews are there.

The project photographs are there.

The experience is there.

But they're not being brought together in a way that immediately makes someone think:

"These are the people I want working on my roof."

There's a Huge Amount of Trust Being Left on the Table

This is probably the biggest opportunity we'd see for TK Roofing.

Roofing is a service where trust matters enormously.

Customers want to know who's turning up at their home, whether they're qualified, whether previous customers recommend them and whether the work is going to be completed properly.

TK Roofing already has the answers.

The website just needs to communicate them better.

We'd put Tom's experience, qualifications and awards front and centre.

We'd showcase completed roofing projects properly with strong before-and-after imagery.

We'd bring genuine customer reviews throughout the website rather than leaving them isolated on one page.

And we'd make it incredibly easy for someone with a leaking roof or upcoming project to request a quote from their phone.

What We'd Do Differently

We wouldn't change what makes TK Roofing successful.

We'd build the website around it.

A modern homepage could immediately establish TK Roofing as a professional Cornwall roofing company, showcase recent projects and customer reviews, and direct visitors towards the exact service they need.

We'd give services such as roof repairs, re-roofing, slate roofing, tiled roofing, lead work, flat roofing and roof inspections their own clear sections.

The gallery could become a proper portfolio of completed projects rather than simply a collection of photographs.

And importantly, the whole website could be built around turning local Google searches into genuine enquiries.

Someone searching for a roofer in Cornwall, roof repairs Cornwall, slate roofing Cornwall or a similar service should be able to find TK Roofing, immediately trust what they see and easily get in touch.

How Wiles Media Could Help

This is exactly the type of Cornwall business we'd love to work with.

And we wouldn't ask TK Roofing to pay us to find out what we could create.

We'd build the initial website design completely free.

We'd use their existing branding, services, photographs, customer reviews, qualifications, awards and current website to create a modern new direction for the business.

No upfront payment and no commitment.

Tom could see what we've created, tell us what he likes, what he doesn't and what he'd want changed.

If he loved the direction and wanted to move forward, we'd take a deposit and work directly with him to turn that initial design into a completely finished, bespoke website for TK Roofing.

We build it first. You decide after.

TK Roofing already appears to have the difficult part sorted: a strong reputation, years of experience, great workmanship and customers willing to recommend them.

We'd just bring the website up to the same standard.

Discover TK Roofing & Property Services

TK Roofing & Property Services is a local Cornish business providing roofing and property services across Cornwall, with a focus on reliable, professional workmanship and helping customers look after their properties.

Explore their services and everything TK Roofing & Property Services has to offer on their website.

Discover TK Roofing & Property Services