The Biggest Website Mistakes I See Local Businesses Making

This isn't written to criticise. I completely understand why this happens. Running a business is more than enough work without worrying about your website. But these are the mistakes I see again and again, and they're quietly costing local businesses customers every single day.

Tiny Text

Text so small you have to pinch and zoom just to read a phone number. Usually a sign the website was built for a desktop screen and never adapted for mobile. On a phone, it's unreadable - and most visitors simply won't bother.

No Contact Details

It sounds obvious, but you'd be amazed how many websites bury their contact information or leave it off entirely. If a potential customer can't find your phone number or email within seconds, they'll move on to someone they can.

Broken Forms

A contact form that looks fine but doesn't actually send. The customer fills it in, hits submit, and nothing happens. No enquiry reaches you. No confirmation reaches them. You've both lost, and neither of you knows it.

Slow Loading

Pages that take forever to appear. Every extra second of loading time is a visitor you're losing. People are impatient, and rightly so - there's always another business one click away.

Stock Photos Everywhere

Generic stock photos that have nothing to do with your actual business. The same smiling customer service agent everyone else uses. It makes your website feel impersonal and forgettable. Real photos of your work, your team, your premises build trust in a way stock images never can.

The Good News

Every one of these is fixable. And none of them require a huge budget - just a bit of care and attention from someone who knows what they're doing. That's exactly what we're here for.